SARAH SHERMAN
About
I’m not the SNL cast member. I’m a multidisciplinary creative director, strategist, and writer with a nonlinear background. I come from film, journalism, advertising, and New York City.
I started in documentaries, built the video team at The Atlantic's award-winning content studio, and developed brand, comms, and creative strategies for start-ups and legacy brands, including Playboy. Now, I run creative strategy at a hyper-innovative little agency called SpecialGuest. We make campaigns for brands like Bumble, Google, Meta, and Ray-Ban.
When I’m not working, I’m reading New York restaurant reviews from my house in San Francisco, dressing my toddler like Jeff Daniels, and petting every pitbull I see.
Coaching
“Coaching” is a silly word, but I do work that a lot of people would describe as coaching.
What I offer: (1) Counseling through work challenges and transitional moments, e.g. managing tough relationships with colleagues, navigating negotiations, advocating for role growth or change. (2) Developing and refining the story you tell about your work experience and aspirations. (3) Tactical job search support, e.g. networking strategy, materials review (resumes, portfolios, cover letters, work samples, etc.)
Who I support: I'm field agnostic, but I will have a particular edge with people coming from media, creative industries, advertising, etc. I have the most experience with early and mid-career women, but I'm open to working with anyone.
Clients
Ray-Ban, Meta, Googles, OpenAI, Lyft, Filmhub, Oatly, Bumble, Google, Jaguar, Porsche, Playboy, The New York Times, TikTok, IBM, Foundation, Instagram, The Washington Post, The Atlantic, CNN, Dyson, Kohler, Boeing, AT&T, VMware, Cove, Marriott, Cathay Pacific Airlines
Some Awards
Indie Top 40 Independent Agency (SpecialGuest), Cannes Lion Silver (SpecialGuest), Small Agency of the Year (SpecialGuest) , AdAge Silver Addy (Shortlisted), Shorty Awards, Vimeo Staff Pick (Moral Code), Folio Class of Top Women in Media in the Up & Comers, 100 Significant Women in Native Advertising, OMMA finalist, Emmy nomination: Investigative Journalism, Webby nomination: Best Branded, OMMA Finalist, Folio Awards
Films & Shows
Fault Lines (Big Sky Film Festival Official Selection, Apple TV, Amazon Prime), American Pathogen (narrated by Jeffrey Wright) Chicagoland (CNN), Freeway (Al Jazeera America), Letters From Baghdad (Amazon Prime), (Dis)honesty (Amazon Prime, PBS), Gainesville (CMT)
Select Work
Bumble, Finally
HPE, Eighteen Zeros
Ray-Ban Meta, Live All In
Cove
Lizzo x Meta
Dogchurch
Bumble, Voices
Substack
Sarah Sherman © 2025